I am for sure kind of old school in my life as well as my business.
- Traditional methods have consistently worked for me.
Perhaps I have adhered too closely to not fixing things that aren’t broken. I recognize in that saying however in business, it’s a bit more complicated than just that. Sometimes, if you don’t push in business, your company can get stagnant as well as sales dry up. This is as true for an HVAC dealer as it is for any other. The growth for my HVAC company has been stagnant for far too long. I have a young crew supervisor who recommended that I take a look at a digital marketing service he was aware of. The online marketing group used SEM or search engine marketing to successfully position a company like mine in front of people searching online. I had considered Google ads prior but decided against it due to the cost. However, after my 1st meeting with the digital marketing business, I realized that we needed to shift to the SEM strategies. Traditional marketing is just not leveraging the use of search engine marketing. And that’s where the potential clients entirely are. People go online as well as use search to find goods as well as services these days. HVAC is a prime example. Using link building, PPC as well as SEO tactics, an HVAC company could get right where they need to be to add sales as well as adequately grow their market share. I was sold. And within just a few days, SEM as well as SEO services was driving record traffic to our new, updated website.