I have recently discovered that SEO plus SEM are not in fact the same thing.
They are all about search advertising strategies, however they are not similar at all, however first, SEM stands for search engine advertising.
The massive difference is this is all about paid tactics to get your website visible on google, however pay per click plus google ads are all a section of SEM; You pay to get your website ranking higher plus for people to see it in multiple places… Some people argue that SEM isn’t that reliable… It also just gets your website seen, however doesn’t necessarily keep people’s attention… With SEM you can get someone to your website, however you aren’t necessarily getting the sale. SEO is about more organic results. You needed to have a website with the right keywords, and once a buyer types those words into google, your website pops up. You have more of a option of getting the sale because of the website being a little more optimized. There are all sorts of branches of SEO too. You can have on page SEO which is each page of the website has keywords that you are targeted plus hoping ranks on google. There is technical SEO which is referring to the website plus how it operates. The speed plus functionality of the website is being measured. Then there is off page SEO. That refers to connect building, which is connecting your website to other high quality sites plus brands. It is a genuinely broad plus layered universe when it comes to online advertising.