I have recently discovered that SEO plus SEM are not in fact the same thing, then they are all about search marketing strategies, but they are not similar at all.
First, SEM stands for search engine marketing.
The large difference is this is all about paid tactics to get your website visible on google! Pay per click plus google ads are all a part of SEM, and you pay to get your website ranking higher plus for people to see it in many locales; Some people argue that SEM isn’t that reliable… It also just gets your website seen, but doesn’t necessarily keep people’s attention. With SEM you can get someone to your website, but you aren’t necessarily getting the sale. SEO is about more organic results. You needed to have a website with the right keywords, once a purchaser types those words into google, your website pops up. You have more of a opportunity of getting the sale because of the website being a little more optimized. There are all sorts of branches of SEO too. You can have on page SEO which is each page of the website has keywords that you are targeted plus hoping ranks on google. There is technical SEO which is referring to the website plus how it operates. The speed plus functionality of the website is being measured. Then there is off page SEO. That refers to link building, which is attaching your website to other high quality sites plus brands. It is a undoubtedly broad plus layered universe when it comes to online marketing.